16 Attributes to Building Trust

I came across this chart recently reading some of the excellent posts and information on the FutureLab's web site - lots of excellent info about marketing, branding etc.  But the table below, from the Edelman Company, just blew me away.  

 If you're starting a business, just about any type of business I can think of, pay attention to these factors.  More info about Edelman's approach and their annual Trust Barometer can be found here.